Thursday, September 28, 2006

Chrysler drops prices on Durango and Pacifica

The average sticker price for the Chrysler wing of DaimlerChrysler only rose $38 for the 2007 model year. The slashing of prices on the Durango and Pacifica lines is partially to blame for this relatively low increase in average MSRP. Chrysler cut the Pacifica down by $1,318 on average and the Durango by $1,852 from the final sale prices of 2006 models. The Durango also fell victim to the public's movement away from full-size SUVs in general, with sales down 40.1 percent for the first eight months of this year. The Pacifica is not faring too well either, with a 13.1 percent drop over the same period.

We wonder if Chrysler's plans to introduce a hybrid version of the Durango will help reverse the vehicle's recent decline in popularity. It should help, but it's very unlikely that it'll return things to the way they once were. Life isn't going to get any easier for the Pacifica,either. It faces a lot more tough competition in the near future. GM's eight-passenger Saturn Outlook and GMC Arcadia will be arriving soon, and Ford is preparing to bring its Fairlane people-mover concept into production as well.



Paris Motor Show: Dodge Avenger Concept

The Chrysler Group debuted its latest "world car," the Dodge Avenger, in Paris Thursday, and Autoblog's Eric Bryant was there for the ceremonial unveiling. The Inferno Red Avenger "concept" is officially said to "hint" at the next generation global D-segment Dodge, but the word is that the concept car is very, very close to the production version. The "CRD" badging on the concept's decklid highlights the concept's 2-liter turbodiesel powerplant - undoubtedly targeted at the European market.Lots of live shots, studio shots and the official press release after the jump! Official Press Release Dodge Avenger Concept Makes Bold, Powerful Style Statement
  • Dodge Avenger concept vehicle revealed at the "Mondial de l'Automobile" in Paris
  • Designed for global appeal; brings Dodge brand heritage into the D-segment (mid-size sedan market)
  • Chrysler Group global product offensive continues at full throttle
Paris - Dodge is looking to spin the global D-segment with the all-new Dodge Avenger concept - a bold, styling statement that does away with the idea that a functional mid-size car is automatically boring. Avenger's Dodge branded styling makes a definite statement in the D-segment, commanding attention and evoking attributes that define the Dodge brand: bold, powerful, capable and street smart.This Avenger concept, finished in a striking Inferno Red, will appeal to car buyers around the world who need the practicality, functionality and fuel efficiency of a mid-size sedan, but want more, including a vehicle with pizzazz that stands out and makes a statement. Avenger's bold Dodge styling, innovative features and solid performance would allow them to do just that. The Avenger concept hints at the next-generation global D-segment vehicle from Dodge."This Avenger concept is another expression of where the Dodge brand is headed," said Trevor Creed, Senior Vice President - Design, Chrysler Group. "Avenger brings Dodge brand American muscle car heritage into the global mid-size car segment. It does for the global D-segment what Caliber has done in the global C-segment - it offers a unique alternative to the competition."From the front, there's no mistaking the bold presence of Dodge's heritage cues in Avenger's crisp and edgy exterior design. Large, modern quad headlamps surrounded by black housings create the distinctive glare that forms Avenger's face and surround the signature Dodge crosshair grille, which features body-color accents. Fog lamps are positioned in the outer corners of the front fascia and surround a diamond mesh texture that runs the length of the fascia. The lower fascia splitter is punctuated by two fairings. A stamped formation in the center of the hood carries the vertical lines of the crosshair grille.Avenger's side profile is distinguished by a long hood, short deck lid proportions with muscular rear shoulders and sleek rear spoiler. This concept's long greenhouse is created by the use of a high-gloss black B-pillar and aerodynamic inspired rear door appliqués, which make this mid-size sedan look like it's pouncing forward, even when it's at a standstill. A strong character line stamped in the sheet metal accentuates Avenger's chiseled profile.With its wide stance, lowered ride height and deep side sills, the Avenger concept is firmly planted on the road. Nineteen-inch five-spoke painted Satin Silver wheels and all-season performance tires add to the Avenger concept's sporty look. Deep red brake calipers gleam from the wheels. Body-color door handles and fold-away mirrors add to Avenger's sport appearance, keeping the side profile clean and sharp.From the rear, the large, expressive taillamps placed at the corners frame the deck lid. A finely-tuned body-color spoiler is sleekly integrated in the deck lid. An integrated lower rear diffuser reduces drag and improves fuel efficiency. Chrome-tipped dual exhaust outlets communicate the performance capability of the Avenger concept's 2.0-liter turbo diesel engine, which could be sold in markets outside North America.Dodge BrandDodge sold more than 1.4 million vehicles worldwide in 2005. With a U.S. market share of 7 percent, Dodge is the fifth-largest nameplate in the United States and the eighth-largest nameplate in the automotive industry. The Dodge global portfolio includes a range of cars, trucks, minivans and sport-utility vehicles. Dodge Caliber spearheads the Dodge brand's expansion into volume markets outside North America, and will be followed by the Dodge Nitro and the high-performance Dodge Caliber SRT4. # # #



UPDATE: Chrysler to up ad spending... way up

CORRECTION: The AdAge article misinterpreted the information presented. Spending will only be doubled in certain sectors of specific months of Chrysler's second half, not double the total amount spent on advertising for the first half. Thanks to Chuck for the info.In a speech to the Automotive Press Association, Chrysler's President and CEO, Tom LaSorda is quoted by AdAge as saying that advertisement spending "is going up dramatically."How dramatically? The Chrysler Group dropped over $500m on ads during the first half of 2006 and the plan is to double that figure through the end of the year.So what will approximately $1b in ads be focused on? Three models: new, compact and mid-sized.The Dodge Nitro, Avenger and Ram will be pushed hard over the next three months, along with the Chrysler Aspen and Sebring. Jeep needs more bennies for its new Wrangler and the new four-door variant of the iconic off-roader, plus the Compass is going to need a strong push if it doesn't take off as expected.The Caliber, although doing very well, will see a few more dollars thrown in its war chest to get the word out about the C-segment/crossover/compact/sport wagon. Additionally, if rumors of a sub-compact come to fruition, additional funds will need to budgeted accordingly.And what of Dr. Z? We may see more of the iconic, if not mildly tarnished, head of the chairman, but the real focus will be on the German-engineering side of things, for better or worse.[Source: AdAge]



Chrysler continues to seek partner for B-car production, China still in the mix

DaimlerChrysler has been looking for a partner to produce subcompact cars, like the Dodge Hornet concept the company unveiled in Geneva last year, and according to Chrysler Group CEO Tom LaSorda, a Chinese company may be the lucky recipient of the business. Speaking at an Automotive Press Association luncheon in Detroit on Monday, LaSorda said that the company is finishing up its research, and when asked if the partner would be Chinese, LaSorda said that Chinese automakers have not been ruled out.

D.C., which currently has no infrastructure in place to build and sell subcompacts, has said that it wants to make Dodge an international player -- a classification that all but requires the company to produce subcompacts. Earlier this year, LaSorda met with China's Chery Automobile Co. to discuss the topic further and if the partnership is given a green light, it will be the first such alliance of its kind.

[Source: Reuters]



Tuesday, May 09, 2006

Dodge Magnum SRT8 2006

The new 6.1-liter Dodge Magnum SRT version of the legendary HEMI engine was inspired by the original family of HEMIs – particularly the namesake hemispherical combustion chambers that provide power and efficiency and select visual cues, including the classic orange-painted cylinder block and black valve covers. Read more... Dodge Magnum SRT8 2006